Cinnabar Bridge

December 25, 2008

The reluctant marketer

My president’s letter for the BAIPA News [January 2009]

You know you have to do it. You know books won’t sell without it. But what if you are a reluctant marketer?

What if you hate selling? Promoting yourself? What if you are shy? Or can’t imagine doing any of John Kremer’s “1001 Ways to Market Your Books.”

Egads, what do you do then?



November 30, 2008

Our President-Elect reads books

Filed under: books,reading,Uncategorized — phwebnet @ 8:42 pm
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Another letter for the BAIPA News [December 2008]

It matters to us in the book world that people read, or don’t read, books. We have all read the sad statistics* about books and reading, such as:

  • 58% of US adult population never reads another book after high school
  • 80% of US families did not buy or read a book last year
  • 42% of college graduates never read another book
  • 33$ of high school graduates never read another book
  • 57% of new books are not read to completion

And yet… our president-elect, Barack Obama, reads books. And there is a great picture of him ( at the airport in Bozeman Montana – he has his finger in a book to mark his place. What a great image!

Why does this matter to us?


October 10, 2008

Building your team

Filed under: books,publishing — phwebnet @ 1:13 am
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Another article for the BAIPA News [October 2008]

Last month I wrote about the author-editor relationship and the emotional component of that relationship. It occurs to me that as you build your publishing business, this is just the first among many relationships you will develop along the way.

Many of us are authors as well as publishers and this discussion applies to you as well. When I think of famous artists, there are very very few who achieve great success without help, without a team effort. I think of Picasso and Monet and I think of wives and brothers, and cousins and agents who believed in them, who ran their businesses. That’s how we need to think about our business – as an author or as a publisher.


September 10, 2008

The author editor relationship

Filed under: books,publishing — phwebnet @ 1:04 am
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Another article for the BAIPA News [September 2008]

The relationship between author and editor is probably the most highly charged relationship in the publishing process. As an author you are giving your editor permission to change your story. You are turning your baby over to another person who can change the meaning, the voice, even the essential nature of your manuscript.

In many cases, this is a very good thing. In business books in particular re-structuring the manuscript can make it stronger. And often your editor has a better handle on the marketplace and can help you tap into that marketplace more directly.

For others of you, your manuscript is part of you. It is personal and intimate and you may feel vulnerable when reading it, showing it to others, pitching it, or asking for advice.


August 12, 2008

Think about content

Another of my letters for the BAIPA News [August 2008]

Many think we in the book world are an endangered species. That in the brave new world there will be no books. It reminds me of radio in the 50s when television hit the country. It was going to be the end of radio. Oh my gosh, with pictures on TV who would want to just listen to a radio. And radio did suffer. Their audience declined, the industry moaned and groaned. And today with satellite radio and the Internet and podcasts and rss feeds, radio (audio programs) is thriving. That’s what happening to publishing.


July 3, 2007

TOC conference – afterthoughts

I went to the TOC (Tools of Change) conference in San Jose a week or so ago. It was all about publishing and how it’s changing. And about the tools others are using to move this industry into the 21st century.

It was a great conference. It was a mix of novice sessions and advanced. Since I’ve been online since, yikes!, 1985, and I built my own early sites in Notepad, some of the basic electronic / web stuff I already knew. But, there was plenty I didn’t. In addition, I met a lot of people, which was really the highlight of the conference. Who came, and who didn’t was really interesting.


June 11, 2007

Tools of Change conference

Hope to meet up with you at the Tools of Change Conference put on by O’Reilly Media. I’m looking forward to hearing about all the changes happening in the publishing world. I’m sure I’ll be exhausted when I come home, but they have some great speakers lined up: Chris Anderson, Tim O’Reilly, John Ingram.

I love books and writing and publishing — at least the book world. And now I’m gonna sit and absorb what others have to say aboaut what’s happening. It’s an exciting time and O’Reilly are certainly qualified to put on a conference like this. I heard that at BEA much of the conversaton was about technology and how the book world is changing.


Not in Utter Nakedness

Filed under: books — phwebnet @ 10:42 pm
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Joanne Sheehy Hoover is a wonderful poet. Here is her new collection, Not in Utter Nakedness. We are proud and delighted that she asked us to publish this work for her. Please take a look. It’s lovely and evocative.

Description: What is love, what is pain? What happens over time, how do we change as our bodies change?

Joanne Sheehy Hoover discovers the richness that awaits when without fear we open our hearts fully to the journey. Her poetry encourages each of us “to discover a path toward a different terrain.” “Not in Utter Nakedness” explores the meaning in ordinary events that are both common and universal. This is an evocative look at one life lived passionately and honestly.

She’s already garnered some great reviews on amazon. And we’ve garnered some design kudos as well. Hurrah to Joanne.

You can buy this book on amazon.

May 17, 2007

The changing face of publishing

We all know publishing is changing. From Craig’s List to The Wall Street Journal to print on demand, technology has changed and is continuing to change how we publish books, magazines, content. How do we know what is going to last and what is a fad? How do we know when to invest and when to stand and watch? How do we know who knows what they are talking about?


July 30, 2006

Find what works for you

There is no one right way to write or to create a book or to be published. There are so many choices today. Find the path that’s right for you.

Some books are written from the inside out. The book shapes itself. The book and the characters take over and tell you what is happening. You may not even know what kind of book you are writing until you are deep into it. Trust this process. Trust your instincts. I heard a writer, I think it was Isabelle Allende… anyway, she said her job was just to get out of the way; that the book used her to get written.


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