Cinnabar Bridge

May 10, 2008

Beyond the money. Living in the book world.

I have been writing articles for the BAIPA News — and thought I’d post some of them here. I hope they are helpful to you. [May 2008]

I have been working on projects recently where I’m dealing with the business realities of publishing – how to make enough money to pay for all the things needed to build the books and generate the sales. At times it seems difficult, if not impossible, to make it all work, especially because I personally don’t like selling and don’t want to be doing the things it often takes to sell a lot of books. I like writing books. I like designing books. I like managing book projects. I like helping others with their books. That’s where my heart lies.

July 3, 2007

TOC conference – afterthoughts

I went to the TOC (Tools of Change) conference in San Jose a week or so ago. It was all about publishing and how it’s changing. And about the tools others are using to move this industry into the 21st century.

It was a great conference. It was a mix of novice sessions and advanced. Since I’ve been online since, yikes!, 1985, and I built my own early sites in Notepad, some of the basic electronic / web stuff I already knew. But, there was plenty I didn’t. In addition, I met a lot of people, which was really the highlight of the conference. Who came, and who didn’t was really interesting.


June 11, 2007

Tools of Change conference

Hope to meet up with you at the Tools of Change Conference put on by O’Reilly Media. I’m looking forward to hearing about all the changes happening in the publishing world. I’m sure I’ll be exhausted when I come home, but they have some great speakers lined up: Chris Anderson, Tim O’Reilly, John Ingram.

I love books and writing and publishing — at least the book world. And now I’m gonna sit and absorb what others have to say aboaut what’s happening. It’s an exciting time and O’Reilly are certainly qualified to put on a conference like this. I heard that at BEA much of the conversaton was about technology and how the book world is changing.


Not in Utter Nakedness

Filed under: books — phwebnet @ 10:42 pm
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Joanne Sheehy Hoover is a wonderful poet. Here is her new collection, Not in Utter Nakedness. We are proud and delighted that she asked us to publish this work for her. Please take a look. It’s lovely and evocative.

Description: What is love, what is pain? What happens over time, how do we change as our bodies change?

Joanne Sheehy Hoover discovers the richness that awaits when without fear we open our hearts fully to the journey. Her poetry encourages each of us “to discover a path toward a different terrain.” “Not in Utter Nakedness” explores the meaning in ordinary events that are both common and universal. This is an evocative look at one life lived passionately and honestly.

She’s already garnered some great reviews on amazon. And we’ve garnered some design kudos as well. Hurrah to Joanne.

You can buy this book on amazon.

May 17, 2007

The changing face of publishing

We all know publishing is changing. From Craig’s List to The Wall Street Journal to print on demand, technology has changed and is continuing to change how we publish books, magazines, content. How do we know what is going to last and what is a fad? How do we know when to invest and when to stand and watch? How do we know who knows what they are talking about?


July 30, 2006

Find what works for you

There is no one right way to write or to create a book or to be published. There are so many choices today. Find the path that’s right for you.

Some books are written from the inside out. The book shapes itself. The book and the characters take over and tell you what is happening. You may not even know what kind of book you are writing until you are deep into it. Trust this process. Trust your instincts. I heard a writer, I think it was Isabelle Allende… anyway, she said her job was just to get out of the way; that the book used her to get written.


June 8, 2006

Judging a book by its cover

We don’t like to think we are so shallow. Judging a book by its cover has come to have many levels of meaning in our culture. We don’t want to be shallow, but we all seem up against the belief that pretty ones do better in the world and life. That how we present ourselves to the world matters — from getting a partner to making more money.

Well, with books it’s the same thing. In our time challenged lives, we make choices all the time about stuff based on first impressions. I read somewhere that bookstore visitors spend about 8 seconds on the front cover of a book and if they turn to the back cover, they spend another 15 seconds. So, you tell me. Is the cover important?


June 6, 2006

How much does it cost to write a book?

This is a common question, and of course, on the most basic level impossible to answer. It is difficult in part because we can’t easily answer how long it takes to write a book. If we knew how long, then we could assign an hourly fee and multiply that by the hours and voila we’d have the cost.

Some authors take years to write a book. And some have been known to write a book in just a few days. So, it basically depends on the writer, the research needed, and the type of book.


May 12, 2006

How to produce your own book workshop May 24th

Filed under: book production,books,publishing — phwebnet @ 6:39 pm
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Want to produce your own book? Discover ways to do this yourself — whether it’s a memoir, an art book, a companion guide, or your own book of poetry. Find out what’s involved, and where to go, online, for help. Learn how the publishing business is changing. This class will cover the basic, minimal processes involved: how to create your manuscript, the pdf, where to get it printed and a brief review of the services available.

I am giving my workshop on producing your own book on May 24, 2006 from 6-8pm at the SBA here in San Francisco (455 Market Street, 6th Floor.) Come if you can. It’s free.

Go to this event at the SBA site: How to Produce a Book for more information.

May 1, 2006

Pocket books no longer fit in my pocket

This is a rant. Many new mass market paperback books are being issued in a larger size. These books are taller and often wider than the old mass market paper backs I usually buy. They also cost about $2 more, bringing the cost of a paperback to almost $10.

On some of these books there is a sticker that says this design is for more comfortable reading. I have spoken with employees of Borders and written to Simon & Schuster. I have been told that these books have been designed for easier reading. I suspect they mean the baby boomers are getting older and finding it more difficult to read small print. Okay, I get that.


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