Cinnabar Bridge

December 25, 2008

The reluctant marketer

My president’s letter for the BAIPA News [January 2009]

You know you have to do it. You know books won’t sell without it. But what if you are a reluctant marketer?

What if you hate selling? Promoting yourself? What if you are shy? Or can’t imagine doing any of John Kremer’s “1001 Ways to Market Your Books.”

Egads, what do you do then?



November 10, 2008

The value of our affiliations

Filed under: books,Organizations,publishing,Resources,Uncategorized — phwebnet @ 9:04 pm
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Another letter for the BAIPA News [November 2008]

What is the value of an organization? For many BAIPA members it is our monthly meetings, our annual daylong workshop, the sharing of our experiences. It is very much about community, which I’ve written about before. But one other way an organizations is valuable is the other organizations it has relationships with.

BAIPA has some long-standing relationships that are worth talking about, again. And we are looking to develop more relationships that will benefit you, our members.

So, today, I’m going to talk about IBPA, WNBA, and SPAN. At the end of this article are the web addresses for these three organizations, where you can go to find out more about them, sign up for their newsletters or become members yourselves.


July 12, 2008

Finding the right energy

Another letter for the BAIPA News [July 2008]

Being an author and a publisher can pull at us in different ways – and being small, independent publishers means that there are dozens of tasks we need to complete on a regular basis. Some days I get up gung-ho and step right into the external tasks on my plate – calling people, making connections, negotiating, asking for help. And some days I turn off my phone and write or read. I used to fight this. I used to push myself to make those calls or I’d get angry with myself if I couldn’t sit down and read a manuscript or write.


July 3, 2007

TOC conference – afterthoughts

I went to the TOC (Tools of Change) conference in San Jose a week or so ago. It was all about publishing and how it’s changing. And about the tools others are using to move this industry into the 21st century.

It was a great conference. It was a mix of novice sessions and advanced. Since I’ve been online since, yikes!, 1985, and I built my own early sites in Notepad, some of the basic electronic / web stuff I already knew. But, there was plenty I didn’t. In addition, I met a lot of people, which was really the highlight of the conference. Who came, and who didn’t was really interesting.


June 11, 2007

Tools of Change conference

Hope to meet up with you at the Tools of Change Conference put on by O’Reilly Media. I’m looking forward to hearing about all the changes happening in the publishing world. I’m sure I’ll be exhausted when I come home, but they have some great speakers lined up: Chris Anderson, Tim O’Reilly, John Ingram.

I love books and writing and publishing — at least the book world. And now I’m gonna sit and absorb what others have to say aboaut what’s happening. It’s an exciting time and O’Reilly are certainly qualified to put on a conference like this. I heard that at BEA much of the conversaton was about technology and how the book world is changing.


May 17, 2007

The changing face of publishing

We all know publishing is changing. From Craig’s List to The Wall Street Journal to print on demand, technology has changed and is continuing to change how we publish books, magazines, content. How do we know what is going to last and what is a fad? How do we know when to invest and when to stand and watch? How do we know who knows what they are talking about?


April 19, 2006

3 great links

I want to open a discussion about books and publishing and writing and typography. I live in the Bay Area, so what goes on here is of great interest to me. But, I’ve also lived in New York and New Mexico, and since 1986 in one way or another, in cyberspace.

I’ve started this blog with 3 great links:

  • Litquake, a week long literary festival held in San Francisco every year in October
  • BAIPA, a grass roots, dynamic organization for independent publishers here in the Bay Area
  • Pete Masterson’s list of Book Printers.

I give a workshop about producing your own book, so I’ll be adding links and resources as I go along.

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