Cinnabar Bridge

December 25, 2008

The reluctant marketer

My president’s letter for the BAIPA News [January 2009]

You know you have to do it. You know books won’t sell without it. But what if you are a reluctant marketer?

What if you hate selling? Promoting yourself? What if you are shy? Or can’t imagine doing any of John Kremer’s “1001 Ways to Market Your Books.”

Egads, what do you do then?



April 21, 2006


Okay, so you’ve written that novel. And you’re publishing it yourself. Now what? Do you have what it takes to market your book? To sell enough copies to make it a success? I talked with one author who has done just that. Yes, it takes effort. Yes, it takes time. Yes, it’s scary. But it can be exciting, too.

Cinnabar Books blog I met J.Brooks Dann the other day for coffee at the Starbucks on 4th at Brannan, in SOMA. We had been introduced by a mutual friend and had met face to face at a BAIPA meeting. We got to talking about his book, Anecdotal, a novel he has written and is marketing successfully.

We talked about how he has achieved the success he has with his book. What stuck with me is: “I’m not afraid to get out there and sell my book.”

He has distribution in about 30 bookstores now. But what’s really interesting is how he got that distribution and what else he has done to sell his books. He holds readings — in bookstores and bars… mostly in the West. He meets store managers and owners face to face. He delivers the books to the stores. He travels. He makes himself vulnerable. He opens himself to rejection, to slings and arrows, and people being insensitive and critical.


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